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Gulfood stand guide: what food and beverage exhibitors need to build

Gulfood stand guide: what food and beverage exhibitors need to build

Gulfood stands work hard: thousands of visitors, tasting, refrigeration, hygiene rules and buyers who want to sit down and negotiate. The stand has to be a small food operation as well as a brand showcase.

Sampling and preparation

Allow a preparation counter out of sight, hand-washing where the municipality requires it, refrigerated storage sized for the whole show day, and a sampling counter at the aisle with sneeze guards where needed. Power for refrigeration must be ordered from the organiser in advance and is often 24-hour.

Storage and waste

Food stands need two to three times the storage of a technology stand: packaging, stock, chilled goods and waste. Build it in from the first concept.

Buyers need a table

Importers and retail buyers come to taste, then to talk terms. A closed meeting room or semi-private hospitality area with a table for six repays its space many times over.

Finishes

Wipe-clean, food-safe surfaces on all counters, sealed flooring, bright even lighting and refrigerated displays integrated into the joinery rather than standing in front of it.

Budget and timing

Food stands cost 10–20% more than equivalent general stands because of refrigeration, plumbing-adjacent fittings and storage. A 36 m² custom Gulfood stand typically runs AED 75,000–125,000 excluding VAT. Brief by October for a February show.

Exhibiting at Gulfood?

Tell us your products, sampling plan and refrigeration needs. We design a stand that passes inspection and sells.

Exhibix Gulf is an independent contractor and is not affiliated with Gulfood or DWTC. Confirm current dates and rules on the organiser’s website.

Questions clients ask

What is included in turnkey exhibition stand services?

Turnkey means one contract covers the whole stand: concept and 3D design, technical drawings and organiser submissions, fabrication, graphics, flooring, lighting, AV and furniture, transport, installation, on-site support during the show, dismantling and removal. Storage for reuse can be added. The quotation lists exactly what is and is not included so there are no surprises on site.

How much does an exhibition stand cost in Dubai?

There is no single price, because cost follows the brief. The main drivers are floor area, stand type (shell scheme upgrade, modular or fully custom), height and structural complexity, rigging, AV and lighting, graphics, furniture, and the venue and organiser charges for power, approvals and deposits. Send us the event, stand size and orientation, and we will return an itemised quotation so you can see where the budget goes and where it can be reduced.

How long does exhibition stand fabrication take?

It depends on size and finish. As a planning guide, allow time for design and revisions, then organiser approval of the drawings, then workshop production, then the build-up days the venue allocates. Larger double-deck or heavily customised stands need more lead time than modular systems. The safest approach is to brief your contractor as soon as your space is confirmed; late briefs are possible but reduce design options and raise cost.

Is exhibition furniture included in the stand quotation?

Only if it is listed. Ask for furniture as a separate line so you can see what is included, choose between rental and purchase, and avoid duplication with items the organiser supplies in shell-scheme packages.

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