Modular system concept for a multi-show calendar

A reusable kit for a food brand exhibiting at four Gulf shows a year, on plots from 6 × 6 m corners to 9 × 6 m inline spaces.

Client: Concept study
Industry: FMCG
Location: Jeddah
Stand size: 6 × 6 m to 9 × 6 m
Services: Exhibition Stand Design, Custom Exhibition Stands

A reusable kit for a food brand exhibiting at four Gulf shows a year, on plots from 6 × 6 m corners to 9 × 6 m inline spaces.

This is a design concept study prepared by Exhibix Gulf to show how we approach a brief of this kind, presented as a 3D concept render. It is not a completed project for a named client.

Challenge

Each plot has a different shape and orientation, and graphics change with the campaign, but the brand wants one recognisable look and a lower cost per show.

Solution

An aluminium frame system with seamless fabric graphics, a custom-built reception counter and sampling counter that travel with the kit, and a lighting rig that attaches to the frame. Three layouts are pre-planned for the three plot types.

What the concept achieves

One kit, three layouts, new graphics each show; the custom counters give it a bespoke feel. Stored between shows and transported by road between Saudi Arabia and the UAE.